PUT YOUR MUSEUM ON THE MAP

Simple Marketing/Branding/ Tourism Strategies & Writing
for Small Museums & Cultural Organizations

Communicate Your Value, Engage Your Audience, & Increase Your Impact

Attract Visitors, Members, Donors, & Volunteers:

  • Without Complicated Marketing Strategies

  • Without a Big Budget, or

  • Without a Big Marketing Team.

Leverage the power of brand messaging, effective communications, and tourism so you can attract a wider audience, enhance visitor experiences, and increase your impact.

HOW I CAN HELP YOU
Get Clarity, Confidence, & Creative Space.

  • CONSULTING

    It’s hard to measure success when you’re not sure where you’re headed. Get customized services and simple pricing for strategy sessions, consulting, and implementation support.

  • WRITING / EDITING

    Stop wasting time and money on copy and content that sounds good, but doesn’t engage or convert. Instead, work with a writer who has 30+ years of experience writing strategic copy and content.

  • TRAINING

    Get unique training on tourism, digital/content marketing, writing, and creativity, or facilitation of in-house marketing strategy or brainstorming sessions based on your needs and goals.

For 23+ years, I’ve worked DAILY with museums, cultural organizations, and the tourism industry, so I understand your unique challenges and opportunities.

I’ve also taught Marketing the Arts and American Government at the university level.

But, I’ll always meet you where you’re at - no confusing jargon, complicated strategies, or expensive techniques that don’t move the needle toward your goals.

And, I won’t lock you into a long contract.

I understand.

Creating and implementing a brand message and marketing/content/tourism strategies can be hard.

But, growing your museum’s reach can be fun and effective when you have:

  • a strategy that’s on-mission and that you believe in

  • a simple implementation plan, and

  • an experienced mentor to offer guidance and insights.

    All of my clients begin with a free 20-minute consult call to discuss your needs and goals,
    so I can customize the best way for us to work together.

Hi, I’m Dee!

 

YOU DESERVE A STRONG MARKETING PARTNER

I’m a former VP of Marketing & Communications for a destination marketing organization.

Since 2006, I’ve been a museum marketing consultant and writer working DAILY with museums, museum districts, and tourism organizations.

I’ve helped launch 34+ temporary exhibits.

Sometimes, I’m creating strategy. Sometimes, I’m writing copy and content. Sometimes, I’m a trusted partner offering sound advice.

But, I’m always LOVING what I do.

Businesses & Organizations I’ve Worked with Include:

client and workplace logos

When we work together, you benefit from 
my friendly approach &:

  • dee gardner at lefleurs bluff complex joint entrance groundbreaking

    INDUSTRY EXPERIENCE

    23+ years in tourism and museum marketing/PR including leadership roles at destination marketing organizations, government agencies, and non-profits.

    Photo: LeFleur Museum District entrance groundbreaking - that’s me on the left.

  • CONSULTING SKILLS

    17+ years of experience, knowledge, and training as a marketing consultant and business coach. I hold an M.A. in Political Science and have worked for a US Congressman - so I understand government relations.

  • WRITING EXPERTISE

    I’m a published author trained in social media, content, case studies, web writing, and copywriting. I’ve been concepting, writing copy and content, and providing creative direction for 30 years.

  • Dee’s public outreach strategy for the Spring Mountains NRA conservation agreement “led to the greater public understanding and support of the area’s unique resources.”

    — Office of the US 
Secretary of the Interior

  • “I charted what dates we get our PayPal purchases on and your emails truly make a difference!”

    — Chris Zachow, President
, MS Museum of Natural Science Foundation Board

  • “Compassion, dependability, and foresight have made Dee an effective and trustworthy representative.”

    — James H. Bilbray, 
Former US Congressman

HOW IT WORKS

  • CONTACT ME

    All of my clients start with a free 20-minute consult call to discuss your needs and goals so I can customize the best way for us to work together. Please fill out the contact form to request your consult.

  • GET A PLAN/COPY

    If we decide to work together, then I send you a customized proposal/contract. As soon as I get your signed contract, I schedule your project and let you know our next steps so we can work on your roadmap to results.

  • GROW

    Use your strategy roadmap & copy/content to stand out in a crowded market, attract & engage your audience, & grow. We’ll celebrate your progress together!

I understand that marketing and tourism can be confusing, especially without a big marketing team or agency to help.

That’s why I created this business. Because, growing your museum or organization can be fun and effective when you have a strategy that enhances your mission, an implementation plan, and an experienced mentor to offer guidance and insights.

No two clients are alike, so I customize how we work together to achieve your goals. And, you work directly with me.

We approach each project from a position of “practical creativity” - we dream big together, but we get things done within the scope of your resources and budget.

WHERE IS YOUR MUSEUM ON THE
TOURISM MARKETING SUCCESS ROADMAP?